In The News
By Felicia Knight
A couple of years ago, American Greetings issued a web video that went viral. A fake advertisement was placed for a position that required 24/7 commitment to “the associate,” able to do a lot of heavy lifting and bending, a degree in medicine and finance, as well as an ability to cook, clean, and drive a car. Of course, the position, already held by billions of people, was “a Mom.”
By Felicia Knight
How can a whole country be PR and marketing savvy? The country in question is Iceland. It helps that the entire population is fewer than 333,000, and that more than two thirds of that population is concentrated in the business-centric capital of Reykjavik and its immediate environs. Despite centuries of seclusion from the rest of the world, modern Iceland may be the most connected place on Earth. Nearly 97% of the population can access the Internet and is busy spreading invitations to come visit and invest.
By Felicia Knight
“Stakeholder” is a word that sounds like jargon—because it is. That shouldn’t diminish its value, however. We’ve talked about stakeholder engagement before and about why it’s important so now, let’s talk about how to go about it.
Herding stakeholders can often have all the precision of a drill team from the Ministry of Silly Walks. That’s because stakeholder objectives don’t always align. When they don’t, you need to call upon the combined skills of a middle school hall monitor and an international diplomat—especially if you’re in the public policy arena.
